Mike catches up with Rohit Bhargava to talk about the latest edition of the Non-Obvious Trends 2018. They discuss key trends to track this year including Manipulated Outrage, Enlightened Consumption, and Virtual Empathy. In addition, the pair explore the process Rohit and his team use to cultivate, curate, and crystalize their topics. They recommend seeking out multiple and various inputs and staying curious to spot non-obvious trends and counter-trends in everyday life.
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Bhargava, R. (2017). Non-Obvious 2018 Edition: How To Predict Trends And Win The Future (2018th edition). Ideapress Publishing.